Men who refer to women as "females" or "women" rather than "girls" are more likely to find a mate, as are men who use the word "whom" (31 per cent more online communication).Smiley face emojis work unexpectedly well online - indeed, people who use emojis apparently have more sex.We have already been on holiday together and everything still looks very positive.
Expressing an interest in particular hobbies appeals to prospective dates, too.
"Men prefer physical fitness in women gained via yoga, aerobics and gym, not via rugby and bodybuilding," explains Prof Khan, "while women prefer bravery, courage and a willingness to take risks rather than kindness and altruism in their partners." Another recent study showed that words such as "skiing", "yoga" and "the ocean" help men get dates; "sweet", "running" and "dance" help women get dates online. Liking Radiohead, Homeland, Pulp Fiction and The Great Gatsby are effective date words, and mentioning cats is fine, as long as you don't say "my cats".
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Will I need my friend to ring half way through with an 'excuse' for me to leave promptly?
According to a You Gov Survey last year, one in five relationships in the UK now start online, with UK singles contributing almost £3.4bn annually to the economy in their search for a partner.
With some 5.8m people over 45 living alone and some 1.7m women over 65 who are widowed in the UK, online dating for the over-50s has become big business.
New entrant my Lovely goes live on Friday, with a business proposition aimed at those over 50s.
DON'T Use a photo taken with a flash Research shows they age your face by seven years.